Navigating your finances can be overwhelming. Especially if you're a creative freelancer or small business owner. It takes patience. And it's hard to know where to start and what to prioritize.

We're here to help.


Being able to understand your financial life can be really rewarding. Knowing where you are and where you're going can help you relax and allow you to focus on what really matters to you.


Here at the Hell Yeah Group, we help creatives make weekly progress on understanding their finances because it's feels so damn good to not be in the dark about it.


We want to share what we've learned about finance and business with you.



What We Do



We teach live workshops that are packed with dense nuggets of useful and actionable information. Upcoming workshops >>


Weekly Articles

We publish articles every week on everything from personal and business budgeting, investments, the administrative junk that goes into setting up a business and more. Read our blog, yo >>


Weekly Newsletter

Every Wednesday, we'll send you a weekly curated nerdletter full of our favorite notable articles, insights, ideas and resources from around the interwebs. It's valuable shit for creatives doing business that's finance oriented, but not limited. Subscribe to the nerdletter >>

Who We Are


Paco de Leon


Hi, I'm Paco. I'm a musician who happens to be killer at finance. I've spent most of my career working with creatives who also do business.

I've worked as a small business consultant, financial planner, wealth manager and I even spent some time at a big, evil bank. My experiences have lead me to found The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances and more importantly, to give them the tools and support to stop freaking out about it.

I live in Echo Park in sunny Los Angeles with my wife Jenn. I play in a band called Mister Fantasy, I'm the founder of a boutique bookkeeping company called Hell Yeah, Bookkeeping and a co-founder of the arts-based non profit organization, Allies in Arts