Navigating your finances can be overwhelming. Especially if you're a creative freelancer or small business owner. It takes patience. And it's hard to know where to start and what to prioritize.

We're here to help.


Being able to understand your financial life can be really rewarding. Knowing where you are and where you're going can help you relax and allow you to focus on what really matters to you.


Here at the Hell Yeah Group, we help creatives make weekly progress on understanding their finances because it's feels so damn good to not be in the dark about it.


We want to share what we've learned about finance and business with you.




Hi, I'm Paco!

I'm a musician who happens to be killer at finance. I've spent most of my career working with creatives who also do business.

I've worked as a small business consultant, financial planner, wealth manager and I even spent some time at a big, evil bank. My experiences have lead me to found The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances and more importantly, to give them the tools and support to stop freaking out about it.

I live in Echo Park in sunny Los Angeles with my wife Jenn. I play in a band called Mister Fantasy, I’m the co-host of the Money Diaries Podcast, the founder of a boutique bookkeeping company called Hell Yeah, Bookkeeping and a co-founder of the arts-based non profit organization, Allies in Arts