The Hell Yeah Group helps people feel less weird about money.
We publish a weekly newsletter, write articles, give talks and provide bookkeeping services for production companies, creative agencies and more!
Hi, I'm Paco!
I’m a musician, author and illustrator of working on my forthcoming debut book, Finance for the People. I founded The Hell Yeah Group, a financial firm focused on inspiring creatives to be engaged with their personal and business finances after my experiences in small business consulting, financial planning and wealth management.
My work has been featured in The New York Times, New York Magazine, Vice, Refinery 29, Forbes and NPR. I frequently share my financial philosophies through speaking engagements with organizations such as TED, California Center for the Arts, Intuit, Shopify and WeWork.
Check Out Some Recent Work
Essential Reading
Recent Articles
Taking Stock
A monthly personal finance advice column where we try to answer your most difficult, emotionally charged questions about money.
