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Welcome! This corner of the World Wide Web is run by me, Paco. It exists to teach you all about finances and business.

I want to share what we've learned because I believe being able to understand your financial life can be really rewarding. Knowing where you are and where you're going can help you relax and allow you to focus on what really matters to you.

If it’s your first time here, I know all of the information can be overwhelming, so I've created this page, with some of our my best resources, to get you started.



I started The Hell Yeah Group because I grew very disenchanted and skeptical of how the people in the financial services industry made money. I believe the business model is flawed. Most financial services is surrounding investment advice or involves selling you a financial product (like an annuity or life insurance policy). And as the saying goes, when your only tool is a hammer, everything looks like a nail.

Being on the inside of banks and investment firms, I've seen sales people do fucked up things like convince innocent people to make bad investments because the commission check. I've had clients who got totally screwed because they thought they were doing the right thing.

But the other side of that coin is, why don't these people know more about finance? 

So I started this company to serve a community and bridge the gap.


If you Want to get to know me better,

check out the about page to hear more about my philosophy. Drop me a note and introduce yourself. I love hearing from you fine readers. You can also find me on Instagram.


Step 1: Join the Community

There are a number of ways you can get and stay engaged.


Subscribe to the Nerdletter. Every week, I'll send you valuable and actionable resources, insights and ideas.


Stay social. Follow us on Instagram. 

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 Photo by Marissa Vitale

Photo by Marissa Vitale

I'm Paco! 

I'm a musician who happens to be killer at finance. I help creative entrepreneurs not freak out about their money.

I write articles and books, teach courses and host workshops. I've started businesses and non profits. I'm a CFO for hire and the cowboy that leads your financial team.

Everyone needs a financial friend.

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