What do we want? Gratification!
When do we want it? Instantly!
We live in a world saturated in instant gratification. We can contact our friends through multiple channels at any time of day, from anywhere in the world. We can have the city’s best sushi or a even just single lime delivered to our front door. The amount of entertainment we have access to at our fingertips is a number that my brain cannot actually comprehend. And we can generate a rush of dopamine in the time it takes to write a caption for a photo.
It’s no wonder why we give up on the things that require more than a few minutes of focus. We have so many other ways to feel instantly good and to distract us from the real work we could be doing. But real work takes, well - real work.