How to Make Money: Focus On Who You Serve by Paco de Leon

People talk about opportunities like they’re a nebulous, disembodied thing. Like they’re floating around and will land on your shoulder and boom, your life is changed forever. Let’s say they are. Imagine opportunities are all floating around in form of balloons. Every balloon is connected to a string. And at the end of the string, even though you might not be able to see it, there is a person holding the string.

You see, opportunities are not standalone. They’re always connected to a person.

This article is all about understanding who you serve. Who is your ideal customer, target market and what’s your niche?

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How to Make Money: Use Skills to Solve Problems for Specific People by Paco de Leon

Picture this. You’re back in 5th grade. You’re standing in a line with your fellow classmates, facing an open field. And you’re all about to be humiliated because you’ll now be ranked by your kickball skills. 

There are two team captains and they’re staring you all down and sizing you up. The first picks start and of course, the kids with the most kickball skills are picked first. Then the kids with the moderate skills are picked. They don’t even need hard kickball skills, they can have skills like morale building, being a team player or not getting in the way of the star players. And then the last picks are the kids who might not only lack skills; they might be a liability. On the dusty field, it’s not about feelings or friendships, it’s all about skills. After all, it’s not called friendship ball.

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Big News: The Money Diaries Podcast! by Paco de Leon

I’ve been a big fan of Refinery 29’s Money Diaries since I first heard about it. Up until then, almost all the articles I’d read about money were drier than Joshua Tree in August. They were boring, not relatable and the antithesis of a conversation.

Needless to say, I was stoked when I was asked to be a co-host for the new Money Diaries podcast.

Over the last several weeks, I’ve been working closely with their production team, doing research and recording interviews with experts and new diarists with my co-host, Lindsey Stanberry.

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One Simple Habit That Will Change Your Financial Life by Paco de Leon

I got clocked in the head about 200 times in a recent boxing sessions with my trainer. I don’t remember how many hits I took to the body because it was really the face punches that stood out to me that day. He wasn’t even hitting me hard, there were just so many. It was very disorienting. Ask someone to lightly slap you all over your face 200 times and you’ll see what I mean.

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How to Build Habits (Why Relying Willpower Doesn’t Work) by Paco de Leon

"We are what we repeatedly do.” - Aristotle 

There was a time in my life where I was running about six miles a day, nearly every day. I didn’t become that annoying person overnight. 

The first time I went out on a run, it was on a track at a community college near my childhood house. The loop was one-quarter mile, so I had to run around it four times to complete a mile. The first time I went out, I couldn’t run around the loop once without stopping. I only ran/walk a mile that day. 

Then the next day, I woke up and ran/walk another mile. I slowly progressed, but before I realized it, I could run a mile without stopping. And eventually I could easily run six. 

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How to Shift Your Mindset Around Money by Paco de Leon

I usually hate Maroon 5. But it’s Saturday night in Little Tokyo and a stranger is absolutely slaying his version of ‘Sunday Morning’. The crowd is feeling it and the next thing I know I’m totally grooving to the only thing crappier than an actual Maroon 5 song - a cover of a Maroon 5 song. But I don’t care that I look like a loser. After all, it’s a karaoke bar.

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Understanding Your Mindset Around Money by Paco de Leon

I really enjoy being married to an interior designer. There are a lot of perks: We spend a lot of our time engaging with the culture in whatever city we find ourselves in. Nearly every industry party is impeccably designed with delicious food. The bins and bins of fabric samples mean I have access to thousands of potential pocket squares. Since so much of my wife's work relies on being inspired, we’re constantly looking for beauty in the world. 

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